|
Guerrilla Marketing:
Secrets for Making Big Profits from Your Small Business
By Jay Conrad Levinson
Synopsis: When Guerrilla Marketing was first published in 1983,
Jay Levinson was the first to present this innovative take-no-prisoners
approach to marketing for the small business owner. Now completely revised,
Levinson identifies how to reach to fastest growing markets of the '90s.
CLICK
for more info or purchase at discounted price at
AMAZON.COM
BACK
Crossing the Chasm:
Marketing and Selling High Tech Products to Mainstream Customers
By Geoffrey A. Moore
Synopsis: Geoffrey Moore makes the case that high tech products
require marketing strategies that differ from those in other industries.
His chasm theory describes how high tech products initially sell well,
mainly to a technically literate base, but then hit a lull as marketing
professionals try to cross the chasm to mainstream buyers. This pattern,
Moore says, is unique to the high tech industry.
CLICK
for more info or purchase at a discount price at AMAZON.COM
BACK
Don't Sweat the Small Stuff...and It's All Small Stuff:
Simple Ways to Keep the Little Things from Taking Over Your Life
By Richard Carlson
Synopsis: Got a stress in your life? Of course you do: "Without
question, many of us have mastered the neurotic art of spending much of
our lives worrying about a variety of things all at once." Carlson's cheerful
boo aims to make us stop and smell - if not the roses -whatever is sitting
in front of our noses. Don't Sweat the Small Stuff... offers 100 meditations
designed to make you appreciate being alive, keeping your emotions (especially
anger and dissatisfaction) in proper perspective, and cherish other people
as the unique miracles they are.
CLICK
for more info or purchase at a discount price at AMAZON.COM
BACK
The "E" Myth Revisited:
Why Most Small Businesses Don't Work and What to Do About It
By Michael Gerber
Synopsis: In this totally revised and updated edition, Gerber explodes
the myths surrounding starting your own business, and shows how common
assumptions, expectations, and even technical expertise can get in the
way of running a business. CLICK
for more info or purchase at a discount price at AMAZON.COM
BACK
Yes or No: the Guide to Better Decisions
By Spencer Johnson
Synopsis: Managers and employees burdened by indebtedness and frustration
with the poor decision-making skills will find solace in this guidebook
from the best-selling author of The One-Minute Manager. Thoroughly tested
in top U.S. corporations, this practical system allows everyone to make
better decisions. CLICK
for more info or purchase at a discount price at AMAZON.COM
BACK
Learned Optimism
By Martin Seligman, Ph.D.
Synopsis: This groundbreaking book teaches how to choose optimism
- there gaining an essential new freedom to build a life of real rewards
and lasting fulfillment.
CLICK
for more info or purchase at a discount price at AMAZON.COM
BACK
Earning What You're Worth?
The Psychology of Sales Call Reluctance
By George W. Dudley
Synopsis: Although originally written for salespeople, their managers,
trainers and consultants, this book will help men and women from all walks
of life to overcome the career-limiting feeling that keep them from achieving
success. With an irresistible combination of razor-sharp clarity and constructive
warmth, the author offers key concepts and proven techniques for evicting
call reluctance (the fear of self-promotion that victimizes salespeople)
from your career.
CLICK
for more info or purchase at a discount price at AMAZON.COM
BACK
Managing Your Mind: The Mental Fitness Guide
By Gilliam, Tony Hope, R.A. Hope
Synopsis: Integrating techniques of management with those of psychology,
mixing feeling with action and work with play, this book is both an invitation
to enjoy life to its fullest and a guide for achieving such enjoyment.
The author presents practical ways of improving relationships, moods,
health and work while at the same time showing ways to build self-confidence,
overcome anxiety and depression and more.
CLICK
for more info or purchase at a discount price at AMAZON.COM
BACK
The Pursuit of Wow!
Every Person's Guide to Topsy-Turvy Times
By Tom Peters
Synopsis: A dozen years ago, Peters and co-author Robert Waterman
woke up corporate America with In Search of Excellence. Once more, the
"unconventional" Peters stimulates corporate thought processes. Along
with the best of his columns, Peters includes questions and rebuttals
that come from readers and listeners, as well as his own candid responses.
A "must read" for every businessperson.
CLICK
for more info or purchase at a discount price at AMAZON.COM
BACK
|
